![]() ![]() Matthew de Kersaint Giraudeau, Coughing, 2020, part of ‘Lan Gwuhj Geimz’ on the Open School East website Wrote content for native social posting for clients, including developing content calendars and managing posts.Lauren Velvick on the variety of approaches, from browser plug-ins to web interruptions, that artists and organisations are using to present art online Also build out and monitored paid search campaigns in (at the time) AdWords. Performed paid keyword research and wrote PPC-friendly copy for ads and landing pages on client websites. Wrote copy for longer, downloadable (and often gated) content for client websites - Often collaborating with graphic designers as well as client-side stakeholders. (And often implemented, using page builder applications.) Performed organic keyword research and wrote SEO-friendly copy for client websites. Wrote digital marketing copy for clients across a variety of industries, from SaaS digital asset management and benefits administration providers, to construction and real estate. Participated in agency resource allocation and sales planning. ![]() Maintained constant communication with clients to ensure satisfaction, often leading client calls and meetings.ĭeveloped new company processes and deliverables. Managed department budget.ĭrove collaboration between SEO, CRO, Content, Paid, Design + Dev teams, and ensured consistent delivery of outstanding products. Hired, trained and managed employees on Account Management team. Managed as many as 20 retainers/projects across a dozen clients in a given quarter. Managed digital marketing / website & mobile app development projects and retainer accounts across a variety of industries, from SaaS to real estate. A New Earth The Five Dysfunctions of a Team The Power of Habit!) Participated in, and often led, our agency bookclub. Led creation of new agency website and brand guidelines. Worked closely with agency Owners team to ensure employee satisfaction + progress on agency business goals. Led implementation, testing and troubleshooting of conversion and event tracking with tools like Google Tag Manager and Google Analytics. Led in-depth KPI reporting and development of data-driven insights, using tools like Google Analytics, Google Ads, Freshmarketer, etc. Produced my own SEO, CRO, Content, Social Media, Paid Media + Design deliverables (ex: keyword research, competitive analysis, landing page design, ad copywriting). Provided clients with Brand Strategy support, from ongoing media planning to market opportunity analyses.Ĭontinued to manage digital marketing retainer accounts across a variety of industries, maintaining constant communication with client teams and ensuring timely delivery of outstanding products. Manage BBC’s Data Department, including budget planning / financial projections, resource allocation, vendors, sales, marketing and more.ĭeveloped data-driven digital strategies for clients. Support the BBC team and our client teams in developing longterm data-driven digital marketing strategies, with a special focus on search engine marketing (organic and paid) as well as social (paid and native) and email marketing.Ĭonsult on a variety of reporting and tracking topics related to web analytics for clients, from lead / ROI attribution to conversion rate optimization.Ĭonsult on a variety of data privacy and compliance topics as well, including cookie consent and the GDPR. This includes conducting exhaustive tracking audits of client websites and reporting tools.īuild robust, user-friendly reporting dashboards for clients using Google Data Studio and its various integrations. ![]() Lead implementation, testing and troubleshooting of conversion, event and other web behavior tracking with tools like Google Tag Manager and Google Analytics. Lead in-depth KPI reporting and development of data-driven analysis and insights, using tools like Google Analytics, Google Ads, Freshmarketer, SEMrush, Serpfox, etc. Head of Web Analytics (July 2019 - present) ![]()
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